Post // Projects / Case Studies
From Factory to Web, The Fadak Brick Project
My experience developing the Fadak Brick website, visiting the factory, and exploring a 360° virtual tour to bring the production environment online.
01 // SectionFrom Factory to Web: My Experience with Fadak Brick
Some projects end when the website goes live. Others change the way you think about your work.
The Fadak Brick project was one of the latter. What started as a web development project became an opportunity to step into a real industrial environment, see a factory up close, and explore how parts of that physical experience could be brought to the web.
One of the most memorable parts was working on the idea of a 360° virtual tour.
02 // SectionWhen a Website Is More Than a Website
Building a website for a manufacturing company is different from creating a typical business website. It is not just about arranging a few pages, choosing good images, and writing product descriptions. The website should also communicate something about the company itself: its production capabilities, its working environment, and the people and processes behind its products.
For me, that meant looking beyond the website and trying to understand the business behind it.
When you work with an industrial company, knowing the product is only part of the job. You also need to understand how it is made, which parts of the production process matter to potential customers, and what can help them build a clearer picture of the company.
That is what made visiting the factory such a valuable part of this project.
03 // SectionSeeing the Production Process Firsthand
Visiting the factory and seeing the production line in person was a very different experience from working with photographs and information collected remotely.
There are details in a real production environment that are easy to overlook when you are working only from existing materials: the layout of the space, the movement of raw materials, the machinery, and the different stages involved in manufacturing.
Seeing these details firsthand gave me a better understanding of how the company could be presented online.
Instead of simply describing a factory, you begin to understand what makes it more than a name and a product catalog.
It was a good reminder of something I believe applies to many digital projects: sometimes, building a better solution starts with stepping away from the screen and looking at the problem in its actual environment.
04 // SectionExploring a 360° Virtual Tour
One of the most interesting parts of the project was exploring a 360° virtual tour of the factory.
The idea is straightforward: let visitors explore parts of the factory without having to be physically present. But creating a useful experience involves more than placing a few panoramic images on a page.
You need to consider where the experience begins, what visitors see first, how they move between locations, and what information might be useful at each point.
For this project, several areas were considered, including the factory entrance and parts of the production process. Capturing multiple views from different angles provided the material needed to build an interactive experience in which visitors could look around and explore the environment themselves.
What I particularly enjoyed was the combination of different disciplines involved: understanding the physical space, planning the capture of visual material, thinking about navigation, and implementing an experience that could run on the web.
A virtual tour cannot replace an in-person factory visit. However, it can offer a useful first introduction, especially for industrial businesses whose customers may not always have the opportunity to visit their facilities.
05 // SectionAn Industrial Project Beyond the Code
Throughout this project, I wanted to approach web development as more than a purely technical task.
Choosing a technology stack, designing pages, and implementing features are all important. But before any of that, there is a more fundamental question: what are we trying to improve, and what role should the website play in the way the business communicates with its audience?
For a manufacturing company, this might begin with presenting products and production processes more clearly. It can also involve interactive experiences, better access to information, and a digital foundation that can support future improvements.
This is why I prefer not to think of a project as a collection of technical tasks. I would rather understand the problem first, design a solution that fits the context, and then work on the implementation.
The technology matters, but it should serve a purpose beyond simply existing.
06 // SectionWhat I Took Away from Fadak
For me, Fadak was more than a website project for a brick manufacturer. It was an opportunity to get closer to the reality of a manufacturing business and explore how a physical environment, business information, and a digital experience could work together.
The factory visit and the 360° virtual tour were two connected parts of that experience: one helped me understand the business environment firsthand, while the other challenged me to think about how parts of that environment could be experienced online.
I am interested in projects that cannot be solved simply by writing a few lines of code. Projects that require asking questions, understanding the environment, noticing details, and deciding what is actually worth building.
Fadak was one of those projects, and it made that approach feel more tangible.
Project details
- Client: Fadak Brick
- Industry: Brick manufacturing and construction materials
- My work: Website design and development, with work on the 360° virtual tour experience
- Focus: Presenting the company more effectively and exploring an online experience beyond conventional website pages